New visual technologies and their role in building three-dimensional logos (A descriptive and analytical study)

This study investigates “Innovative Visual Techniques and Their Role in Constructing the Three-Dimensional Logo” by analyzing contemporary applications of hologram technology in logo presentation and assessing its effectiveness in fostering a renewed visual perception that reflects the evolving landscape of artistic and technological media. Adopting a descriptive–analytical methodology, the research explores the characteristics of the hologram as a visual medium capable of generating three-dimensional representations in spatial environments.

The study examines a selection of contemporary holographic displays employing advanced optical technologies to showcase logos in diverse settings, emphasizing how holography contributes to enhancing the visual structure of the logo through the activation of depth illusion, the layering of visual planes, and the dynamic movement of design elements.

It is posited that the integration of hologram technology enriches the logo’s visual identity, endowing it with novel perceptual and aesthetic dimensions that transcend the static form toward an interactive, live presentation—aligning with contemporary shifts in the concept of the visual mark. Findings indicate that holography functions not merely as a means of visual spectacle but as an effective design tool that redefines the logo’s role within artistic and advertising contexts, paving the way for more innovative future applications in the field of visual arts.