Motivations for university students to target digital texts for reasons and their relationship to themselves

Document Type : Original Article

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educational media

10.21608/jedu.2025.395181.2263

Abstract

The current study aimed to identify the relationship between the motives of university youth’s exposure to paid digital platforms and their relationship to self-realization. To achieve this goal, the media survey method was used, and it was applied to a sample of 408 individuals from university students in all academic years represented by (Minya University, Beni Suef University, and Menoufia University),This was done by relying on the questionnaire tool to collect data and verify the objectives. The results of the study showed that the most important content that is preferred to be followed on paid digital platforms is “dramatic works” at a rate of (45.33%), then “talk shows” came In second place at a rate of (36.27%), then “other options” came in third place at a rate of (29.9%), In last place was “theatrical performances” with a percentage of (16.91%), and the highest arithmetic mean for viewing motives was for the motive (I can control the displayed content) where the average was, and in last place was the motive (the platforms address social topics and problems.) with a mean of (2.02). The extent of viewing content displayed on paid digital platforms came in first place with the option “sometimes” with a percentage of (47.5%), then the option “always” with a percentage of (37.7%),In second place, and in last place, is the "rarely" option, with 14.7%.

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