Youth exposure to sponsored advertising Provied by contentcreators on social media platforms and its relationship to their attitudes towards them

Document Type : Original Article

Author

Mass media department faculty of specific education , ain shams university

Abstract

Study Aims : this current study aims to monitor the nature of young people exposure to sponsored advertisements providedby content makerson social media platforms, and the natural of the attitudees they have to wardes the advertising content ,its makers,and the advertised product.

Study type and method : this study is a descriptive study , and the method is sample survey .

Study sample: the researcher applied this research to asample of (400) young people agedfrom (18_40) yearse,taking into account the study variable represented by ( Gender –age-economic level –intensityof exposure- educational level).

Study tools

An electronic questionnaire to collect dataon the nature of youth exposure advertisement provided by content creatorse on social media platforms,in orded to determine the nature of their attitude toward sponsored advertising content and the advertisement providers from content makers,and the advertised commodityor product .

Important results : the study confirmed in its most important resultsthe exisetenceof appositive,significant correlation between the positive attitude towards advertisement providersaccording to the variable (age) in favor to younger one ,thr relationship was also positive and signhficant according to (educational levels) in favorof the lowest educationallevel .

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