Effectiveness of Applications Artificial Intelligence in Developing Media Content Production Skills

The current research aims to uncover the impact of using artificial intelligence technologies on developing content creation skills among media students. The experimental treatment involved a learning environment that provided files (PDFs, images) containing information, concepts, and skills related to AI tools and techniques, as well as media content creation skills. Measurement tools included a knowledge retention test. The research experiment was applied to a group of 30 second-year students from the Educational Media Department at the Faculty of Specific Education, Minia University. The results indicated a significant impact of using AI technologies in presenting content comprehensively and making it accessible to students at any time. The teacher (researcher) regularly monitored the students to provide support, allowing learners to control how the content was presented. This diversity in learning elements, such as texts and images, helped students master content creation skills using AI technologies.

The current research aims to uncover the impact of using artificial intelligence technologies on developing content creation skills among media students. The experimental treatment involved a learning environment that provided files (PDFs, images) containing information, concepts, and skills related to AI tools and techniques, as well as media content creation skills. Measurement tools included a knowledge retention test. The research experiment was applied to a group of 30 second-year students from the Educational Media Department at the Faculty of Specific Education, Minia University. The results indicated a significant impact of using AI technologies in presenting content comprehensively and making it accessible to students at any time