A proposed indicative Awareness of marketing deception methods and its relationship to interactive purchasing behavior of a sample of female heads of household

The research aims to study a proposed indicative program to develop the awareness of heads of household of marketing deception methods and its relationship to interactive purchasing behavior with their dimensions, explaining the correlation between some of the social and economic variables of the study and each of the awareness of marketing deception methods in their dimensions and interactive purchasing behavior among heads of household.
The analytical descriptive approach was used, and the research sample included (350) working and non-working female heads of households selected in a purposive squamous manner.
The research tools included a general family data form, a questionnaire about awareness of marketing deception methods by its dimensions (deception in promotion, deception in price, deception in the quality of the commodity), a questionnaire on the interactive purchasing behavior of the head of the family (food, health, clothing). The data has been unloaded, classified and tabulated, and the appropriate statistical methods were used through the SPSS statistical program.
The age of the husband and wife, the educational level of the husband and wife, the level of the family’s monthly income) and each of the awareness of marketing deception methods in its dimensions and the interactive purchasing behavior of the head of the family in its dimensions. It includes a set of standards that guarantee confronting unethical practices with marketing deception and applying penalties commensurate with those practices when they are discovered