The current research aims mainly to reveal the nature of the relationship between Perceived quality of E-Shopping And Its Relationship with purchasing Behavior For university youth,Data were obtained through the application of research tools represented in(General data form,Perceived quality of E-Shopping scale, purchasing Behavior scale)The sample of research was composed of (463) male and female student from Aswan University from rural and urban areas Aswan Governorate,from different socio-economic levels, used also appropriate statistical analyzes.The main results of the study can be summarized as follows: There were statistically significant differences at the level (0.01)among the axes of the Perceived quality of E-Shopping scale)quality of perceived information-qualityof interaction andcommunication-website design quality-safety-competitive advantage(for university youth of the research sample according to some variables of economical and social level(age,family size,monthly family income),While There were no indicative statistical differences among University youth and the axes of the Perceived quality of E-Shopping and variables of gender and academic specialization, The results also demonstrated that there are statistically significant differences in the dimensions of purchasing Behavior scale(Rational Purchase-Emotional Purchase-Compulsive Purchase behavior)among the university youth of the research sample according to some variables of the social and economic level (gender, family size,monthly family income),While There were no indicative statistical differences among the university youth in the dimensions of purchasing Behavior scale and variables of age and academic specialization,There was also correlation between the axes of Perceived quality of E-Shopping scale and the dimensions of the purchasing Behavior scale(RationalPurchase-Emotional Purchase)for university youth.
Elgohary, S., & el Latief, A. M. F. A. E. L. (2020). Perceived quality of e_shopping and its relationship with purchasing behavior for university youth. مجلة البحوث في مجالات التربية النوعية, 6(31), 683-753. doi: 10.21608/jedu.2020.46383.1097
MLA
Shimaa Elgohary; Asmaa Mamdouh Fathy Abd el Latief el Latief. "Perceived quality of e_shopping and its relationship with purchasing behavior for university youth". مجلة البحوث في مجالات التربية النوعية, 6, 31, 2020, 683-753. doi: 10.21608/jedu.2020.46383.1097
HARVARD
Elgohary, S., el Latief, A. M. F. A. E. L. (2020). 'Perceived quality of e_shopping and its relationship with purchasing behavior for university youth', مجلة البحوث في مجالات التربية النوعية, 6(31), pp. 683-753. doi: 10.21608/jedu.2020.46383.1097
VANCOUVER
Elgohary, S., el Latief, A. M. F. A. E. L. Perceived quality of e_shopping and its relationship with purchasing behavior for university youth. مجلة البحوث في مجالات التربية النوعية, 2020; 6(31): 683-753. doi: 10.21608/jedu.2020.46383.1097
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