Visual stimuli included in some commercials and their impact on compulsive shopping among a sample of young people in the Egyptian and Saudi societies "comparative study"

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1 Faculty of Home Economics and Design Qassim University

2 Faculty of Home Economics- Helwan University

Abstract

The Research aims to : Identify the difference between young people in the Egyptian and Saudi communities in being influenced by the visual effects of the commercial advertisement and their impact on their compulsive shopping .  The study sample:  A sample of the Egyptian and Saudi youth consists of (379) of whom (193) are young Egyptians and 186 are young Saudis. .  The study  Tools : Family and Youth Data Form, Visual Stimulus Questionnair , Compulsive  Shopping Scale. The research results:  1 - There are differences of statistical significance between the Egyptian and Saudi youth in the impact of visual stimuli listed in commercial advertising and compulsive shopping at the level of 01. For the benefit of Saudi youth. 2 - There is a significant positive correlation between the visual stimuli included in some commercial advertisements in their axes (verbal, nonverbal, visual stimuli, commercial stimuli as a whole) and compulsive shopping in its dimensions (desire to buy, feelings related to shopping and spending, Compulsive as a whole) in the Egyptian and Saudi youth "research sample. At the level of significance 01., 05. 

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