The effectiveness of self-presentation skills for You Tubers on YouTube and its relationship to the quality of the media message. "An analytical study"

YouTube has changed media consumption with this huge amount of content and easy access to different contents of videos. It also enabled individuals to express themselves in creative ways and to become socially influencers due to its dominance and the abundant function it grants to the users. The current study examined how creators of YouTube content or the so-called «You Tubers» present themselves through the audiovisual content they produce in their videos. Moreover, it discussed the methods and strategies applied in the content related to their self-presentation according to Self-Presentation Theory and Participatory Culture Theory. The study analyzed the content of videos presented by El-Daheh Egychology., Amir Mounir. The study concluded that the content provided by the You Tubers under study has a role in raising awareness about specific issues, acquiring knowledge and information about thorny issues, and accessing more of that knowledge through the sources that You Tubers place on the content provided, and this led to the participation of followers in the programs. provided by You Tubers, and self-submission management is an integral part of the private and professional life of You Tubers; People reveal details of their lives, provide a rich portrait of their personality, and tell stories about their interests, experiences, or professional activities.

You Tubers tend to present them and show them in a positive and idealistic manner. They act on purpose in order to convey a positive and ideal image to others, and thus self-presenters react differently to different situations and events.