The effectiveness of an electronic program to develop the awareness of working women about the practices of marketing deception in some fields and its impact on the stages of their decision-making

This research mainly aimed to identify the effectiveness of using an electronic program via the Microsoft Teams application to develop the awareness of working women about the practices of marketing deception in some fields and its impact on their taking the stages of the purchase decision, The research included a basic sample of (224) working women who were selected in a purposive way from female employees and faculty members at Ain Shams and Zagazig Universities, and their ages ranged between (25-55) years, married, And from different social and economic levels, and they have a source of the Internet, and an experimental sample was chosen in a purposive way based on the basic research results, and the number was (56) working women who obtained low scores in the awareness questionnaire of marketing deception practices in some fields,
The results of the research resulted in the presence of statistically significant differences at the level of significance (0.01, 0.05) between the scores of the working women, the basic research sample, in the responses to the questionnaire awareness of marketing deception practices in some areas in its axes
the researcher recommended: the need to intensify awareness campaigns by preparing more programs that work to develop the culture and awareness of women about fraud and marketing deception practices in various fields.
Keywords: electronic program, marketing deception practices, stages of making a purchase decision.