Cairo 24's communicators use of artificial intelligence applications and its relationship to their level of satisfaction with the news content presented

Document Type : Original Article

Authors

1 minia university

2 faculty of specific education minia unv.

3 minia university, faculty of specific education

4 Minia university

Abstract

The study aimed to identify the level of satisfaction of those in charge of communication at the "Cairo 24" website with the use of artificial intelligence applications in journalistic work and the extent of the impact of these applications on the news content provided. The study relied on the survey method. The study also used the questionnaire tool and conducted interviews on the study sample at the site of journalists, managers and editors-in-chief, whose number, according to the field visits conducted by the researcher to the site, was about (50) journalists. The researcher distributed the questionnaire to all of them, and the sample that responded to the application for the questionnaire was about (42) male and female journalists, i.e. 84% of the original community, in addition to using the interview on a sample of 10 individuals from journalists, managers and editors-in-chief at the site. The study reached a set of results, the most important of which are:

- That 59.5% of the study sample use artificial intelligence technologies at the Cairo 24 news website to a (large) degree, while 35.7% use them to a (medium) degree and 2% use them to a (small) degree.

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